Achmea sold Achmea Health Centers to Fitland Group

Achmea, the largest (health) insurance group in the Netherlands, sold Achmea Health Centers to Fitland Group. Achmea prefers to offer fitness in cooperation with a strong partner, rather than to continue operating a loss making chain of proprietary centers. After this acquisition, Fitland Group will be the largest provider of quality fitness in the Netherlands.

PhiDelphi acted as adviser to Achmea. Joris Heerkens: “Our assessment demonstrated that not all 31 branches were viable. Achmea and PhiDelphi succeeded to secure the jobs of a large number of employees, by selling 19 branches to a strong and entrepreneurial player in the fitness and wellness industry.”

Achmea Health Centers was one of the largest providers of high quality fitness in the Netherlands. Achmea Health Centers operated 31 branches with a total workforce of roughly 1,200 employees. In 2013, the company realised a turnover of EUR 23 million. Achmea started to operate fitness centers in 2000 and grew this to one of the leading chains of fitness centers. However, overcapacity in the fitness market and strong price competition by budget chains have led to deterioration of Health Centers’ financial performance.

Fitland Group ( is a chain of fitness centers, wellness resorts, hotels and restaurants and exists for 30 years. Including the 19 Achmea HealthCenters, Fitland operates 42 branches. In addition, Fitland runs a network which consists of 150 partner branches. As a result, Fitland is the largest provider of quality fitness, leisure and wellness in the Dutch market.

Achmea ( is the largest insurance group in the Netherlands and known forits brands such as: Centraal Beheer Achmea, Interpolis, Zilveren Kruis Achmea, Avéro Achmea, FBTO and Agis. Achmea is the largest healthcare insurer in the Dutch market.  Achmea operates in seven European countries and employs a total workforce of 18.000 employees, realising an insurance premium turnover of EUR 20 billion in 2013.

Utrechtseweg 29 | Hilversum | +31 35 672 76 00