Difrax was sold to Canpol Babies
Difrax, the Dutch market leader in baby products has been sold to Canpol Babies. Difrax was founded in 1967 by Frank and Dimphna van Eijkelenborg and in 1999 daughter Vivienne van Eijkelenborg took over the company. From that moment a strong focus on product development and export to other (European) countries established great success. As a result, Difrax became the market leader in the Benelux with their iconic S-bottle and butterfly-shaped, trendy coloured pacifiers. Canpol is a Polish baby accessories producer and has been leading their respective home market for 30 years and is available in over 50 countries, focussing on Eastern Europe. With this acquisition, Canpol sets its first large step in their expansion to the Western European market.
Vivienne van Eijkelenborg, former CEO and owner of Difrax: “I am convinced that we have found the right partner in Canpol to secure the desired growth and professionalisation. With their advanced factory, knowledge of the market and baby products, we can form the perfect cooperation which creates numerous opportunities. I am deeply convinced that the current team, together with Canpol, will further build out the Difrax brand. It is a big step to say goodbye to the company that was founded by my parents, but I do so with the full conviction that this is the best step for the brand and for me. The professional support of PhiDelphi has resulted in a great outcome for Difrax and for me.”
Joris Heerkens, partner at PhiDelphi: “Vivienne came to us to help her search for a new owner. Focus in the process was to find a buyer alongside which Difrax could grow into the future and we are very happy to have found this at the Canpol Group. We are convinced that Canpol is the right partner to let Difrax flourish and that the combination is a win-win for both parties.”
With this transaction, PhiDelphi strengthens its track record in the consumer sector.
Difrax (www.difrax.com) is Dutch market leader in pacifiers and baby bottles. With a team of 25 employees, Difrax mostly services the Dutch, Belgian and French markets. Difrax is well known for its unique design and functionality of its products.