Leadinfo was sold to team.blue

Leadinfo, a Rotterdam-based SaaS and global top player in real time lead generation, has been acquired by team.blue. With the transaction, team.blue strengthens its position as a digital enabler for companies and entrepreneurs. Leadinfo will be supported by the broader team.blue organization to offer the powerful Leadinfo tool to 2.5 million team.blue customers and web agencies across Europe.

Han Kleppe, founder and CEO of Leadinfo: “I am very pleased with the support of PhiDelphi. The team was always in full control and unburdened me greatly during the entire process, making it intensive but enjoyable. Due to their extensive network in the sector, we have been able to realize a successful transaction for all stakeholders. I am truly proud to be joining team.blue and scale our winning software across their territory. Furthermore, I look forward to roll out our product and partner program across 15 countries and offering it to 2.5 million existing team.blue customers.”

Aart Bijkerk, director at PhiDelphi: “It has been a tremendous pleasure to assist Han and his team with the sale to team.blue. This transaction has truly been a team effort with a fantastic outcome for all parties involved. It is always great to see companies such as Leadinfo partner up with large international players. I personally look forward to see what Leadinfo and team.blue will accomplish together.”

Leadinfo (www.leadinfo.nl), founded in 2017 by Han Kleppe, is a Dutch scale-up offering software to identify B2B website visitors. The company is a sector leader in the Benelux and quickly becoming an important player in the DACH-region. Its 3,000+ customers include companies like Creditsafe, Channable, Brother and thousands of SMEs across Europe operating in the B2B environment. Moreover, Leadinfo has an extensive partner network with 1,200+ online marketing agencies. With a team of 25+ winners, the goal is to help companies win with its lead generation software.

team.blue (www.team.blue) is a leading digital enabler for companies and entrepreneurs across Europe (Belgium, Bulgaria, Czech Republic, Denmark, France, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, Turkey and the UK). The business has more than 2.5 million customers and is a one-stop partner for web hosting, domains, e-commerce and application solutions, with more than 1,800 experts. team.blue’s goal is to shape technology and to empower businesses with innovative digital services.

With the sale of Leadinfo to team.blue, PhiDelphi strengthens its experience as a transaction advisor in the TMT sector and more specifically, in the B2B SaaS environment. Recent prior TMT transactions include the sale of New Generation Software Group to Visma, Antagonist to One.com and Visionplanner to Visma.

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