Management and Bencis acquired Fit For Free and SportCity from Avedon Capital Partners

Bencis acquired Fit For Free and SportCity from Avedon Capital Partners. With Bencis as new shareholder and a new management team in place, Fit For Free and SportCity will further strengthen their position in the fitness sector.

PhiDelphi supported the new management team of Fit For Free and SportCity with their investment in the company.

Fit For Free ( is a budget fitness chain with about 90 fitness clubs and 330.000 members in the Netherlands. SportCity ( is high-end fitness chain and offers premium fitness facilities in about 20 fitness clubs and has 55.000 members in the Netherlands.

Bencis ( is an independent investment company. Bencis supports business owners and management teams in achieving their growth ambitions in the Netherlands, Belgium and Germany for over 20 years. Bencis has 26 staff who operate out of offices in Amsterdam, Brussels/Diegem and Düsseldorf.

Avedon Capital Partners ( is an investor passionate about supporting exceptional entrepreneurs and management teams of niche market-leading companies to realise ambitious growth plans in partnership. Avedon focuses on the lower end of the mid-market in the Benelux region and Germany.

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