Bike Totaal merged with Biretco
Bike Totaal and Biretco merged into Dynamo Retail Group. The merged organisation will have almost 750 affiliated bicycle stores throughout the Netherlands, Germany and Belgium with a combined market share in the Netherlands of 33%. Dynamo Retail Group will represent a consumer turnover of EUR 330 million. The affiliated stores will continue to operate under the existing retail formulas (Bike Totaal, Profile ‘de Fietsspecialist‘, Fietswereld and Biretco Buying Group).
Bike Totaal (www.biketotaal.nl), owned by the affiliated store-owners, is a franchise organisation with 135 affiliated bicycle stores.
Biretco, owned by Navitas Capital, is a franchise organisation with 600 affiliated bicycle stores.
PhiDelphi acted as adviser to Bike Totaal.